Matomo vs Plausible
A side-by-side comparison of Matomo and Plausible — pricing, license, deployment, and where each tool wins.
Matomo
matomo.org
Web analytics that protects your data and your customers' privacy (alternative to Google Analytics).
Plausible
plausible.io
Open-source alternative to Google Analytics.
| Feature | Matomo | Plausible |
|---|---|---|
| Pricing | Free | Free |
| Model | Open-source | Open-source |
| License | CC-BY-SA-3.0 | MIT |
| Deployment | Self-hosted, Cloud | Cloud, Self-hosted |
| Category | Analytics | Google Analytics alternatives |
| Self-hosted | ✓Yes | ✓Yes |
| Free tier | ✓Yes | ✓Yes |
Pick Matomo if…
- ✓Broader tag coverage in our catalog (proxy for feature breadth).
Pick Plausible if…
- ✓You prefer Plausible's feature set or ecosystem fit.